International Business for Emerging Markets

‘International Business for Emerging Markets’ is a unique specialization within the Bachelor program International Business and Management Studies (IBMS) at HU University of Applied Sciences Utrecht.

The specialization ‘International Business for Emerging Markets’ focuses on economic and social business solutions for developing areas and emerging markets. It involves all aspects of doing international business, and in particular in the context of emerging markets and developing areas.

Attention will be paid to the strategic position and business opportunities of small and medium-sized companies as well as transnational companies in new, less conventional markets. Doing socially responsible business will be central.

This specialization offers a unique content which is attractive to EU as well as non-EU students interested in international business and who are looking outside the beaten-track. 

International framework

In a world of increased international competition, where production facilities and markets rapidly shift across the globe beyond the well-known markets, this specialization provides a solid basis concerning the challenges of doing business in newly emerging markets and developing areas.

‘International Business for Emerging Markets’ offers specific knowledge and less-conventional, innovative skills that go beyond the well-established international business theories and practices. As such, this specialization provides a solid basis that will allow you to successfully operate in an emerging business environment.

To be able to succeed in the program you must be flexible and not afraid of hard work. It is essential that you show understanding and respect for the different cultures with which you will work. At HU University of Applied Sciences Utrecht, the students will receive an excellent business education and the chance to build an international network.

Operating within a global partnership for development, this program brings together talented young people from all parts of the world. The lecturers themselves also have extensive international experience and regular guest lectures by consultants and businessmen with first-hand experience from the emerging markets are organized.

Socially Responsible Business

An important objective of the specialization ‘International Business for Emerging Markets’ is to enable students to act as responsible business managers and entrepreneurs, thereby contributing to sustainable development in emerging markets. As such, you will be an ‘ambassador’ for this specialist discipline, at the vanguard of socio-economic development during the decades to come.

There are various research and work experience projects in close cooperation with other talented young people from all parts of the world. Some of these talented students from developing areas that are unable to enter higher education without financial support receive fellowships from the Kofi Annan Business Schools Foundation, of which HU University of Applied Sciences Utrecht is one of the founding partners.

The HU University of Applied Sciences Utrecht hereby aims to establish a partnership for development and thus support the UN Millennium Development Goals.